The Overview

Today, companies count on their channel partnerships to maximize profits, increase market penetration, and enhance customer satisfaction. Businesses must take channel relationships to the next level
by creating mutually beneficial solutions that focus on win-win strategies.

Channel Partner Management sm discusses, validates and commits to specific goals and processes
to help sales organizations and their channel partners achieve those objectives.

The Channel Partner Management sm process improves the management of your channels for efficiency and effectiveness. It helps your business better optimize channel partnerships, and focus these relationships toward mutual profitability. This process provides everything you need to implement
a viable action plan designed to produce results.

Why You Should Attend

• Are channel relationships part of your overall sales strategy?
• Are you unsatisfied with the effectiveness of your channel relationships?
• Are you searching for a proven method to maximize the ROI from your channel relationships?
• Would you like to increase loyalty from your partners and differentiate your organization from your competition?

What You’ll Learn

• Ensure alignment of your long-term strategies with your partners
• Develop strategic and tactical initiatives to achieve these goals
• Assess the relationship’s importance to the partners
• Gain commitment from partners for revenue goals and sales objectives
• Provide channel partners the tools and support they need to achieve their
revenue targets
• Minimize competitive vulnerabilities
• Learn how to build partner loyalty

How You and Your Organization will Benefit

The Channel Partner Management sm process helps organizations improve the efficiency
and effectiveness of their channel relationships. By focusing on mutually-beneficial partnerships
and win-win strategies, the program helps businesses take their channel relationships to the next level. Through this process, both parties are able to mutually set expectations, and focus resources
to maximize their return on investment.

• Improve the efficiency and effectiveness of channel relationships
• Achieve win-win strategies
• Maximize your return on investment
• Increase “mind share” and build partner loyalty

• Discussion of various channel models
• Development of comprehensive Situation Appraisals
• Definition of clear partnership goals
• Creation of effective and mutually profitable goals
• Creation of effective sales and support programs
• Maximizing your ROI